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condoms packaging redesign and segmentation
next level
of protection Leveraging their product improvements and innovations, Lifestyles® wanted to take the opportunity to strengthen its appearance and branding to gain greater shelf presence. With limited amount of shelf facings – due to over-saturated competition – the package redesign needed to stand-out. Vibrant colors, subtle textures and icons were all utilized for impact and to portray the benefits of each product. The result was a more relevant and uniform packaging line that attracts 
a young, trial-oriented audience.
the perfect match
for your love This premium pack is mixed and matched to generate trial, and to allow consumers to experience the more premium SKYN® product. The design challenge for this multi-pack was how to highlight and promote SKYN Elite, while also still clearly fitting within the Lifestyles brand line-up.