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Lance® Nuts
and seeds packaging redesign and segmentation
salty snacks With an large presence in convenience stores, Lance® looked to 3TC to help elevate the brand and re-define the 
quality perceptions of salty snacks. 
This evolutionary package redesign introduced appetizing flavor imagery, highlighted the protein benefit, and incorporated a larger window to showcase the product, which established more appetite appeal. A strong common architecture helped to improve overall communication while creating consistency between products, leading to a stronger brand presence.
the craving Adaptability was key as Lance's additional Limited Edition flavored snacks needed to fit within the look 
of the brand redesign. A similar package architecture was maintained, yet these flavors visually communicated something new and different through the "burst of flavor" background.