KETTLE BRAND® POTATO CHIPS social awareness campaign
DOWN ON THE FARM Kettle Brand® Potato Chips is proud to work with a group of dedicated farmers who grow the best potatoes in the US. They are an important part of the Kettle Brand family and play an essential role 
in the success of their chips. To bridge the gap between farm and consumer, Kettle Brand decided to launch the 
“Tater Tracker”, the latest addition to 
the brand’s long-standing commitment 
to sustainability and transparency.
Let us introduce you Each bag of Kettle Brand Potato Chips now included a unique code that acted 
as a direct link to the actual farms that have diligently grown and nurtured the potatoes used in each and every bag. 
But how to make consumers aware of the link while staying true to the essence of the brand? Development of Tater Tracker infographic created a unique way to visually communicate this new benefit and drive interest. Use of recognizable farming icons intermingled with playful and engaging copy treatments set the tone for the experience.
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seeing is believing So excited to announce their Tater Tracker to trade media and agricultural publications, Kettle Brand asked 3TC to develop a media kit which would include an intro sheet, trial app information 
and a 3D viewer. This kit provided media contacts with a sneak peak into the user-guided farm tours on, which inspired them to share the story of Kettle Brand’s long-lasting relationships with its potato farmers with others and encouraged their readers to check out 
the interactive tool.
Other Artwork