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cape cod®
potato chips packaging redesign and line extension
not just another
day at the beach For over 35 years, Cape Cod® Potato Chips has been cooking up their distinctively crunchy kettle cooked chips. The brand partnered with 3TC to help evolve their current packaging through improved flavor communication, key benefits and product segments while still maintaining the authentic, high-quality, small-batch feel of the Cape Cod brand.
making a wave
of shelf impact By adding product photography and distinct graphics as well as updating the graphic color wave, we increased appetite appeal, maximized flavor differentiation and optimized segmentation to differentiate the product offerings at shelf - offerings which included new and exciting Limited Edition and Seasonal flavors.